⚡ Free Tool · No sign-up

Free UTM
Builder

Build trackable campaign URLs in seconds. Add UTM parameters so Google Analytics shows exactly where your traffic comes from.

✓ No sign-up✓ Instant results✓ Free forever

What is a UTM builder?

A UTM builder appends tracking parameters (utm_source, utm_medium, utm_campaign and more) to a URL so analytics tools can attribute visits to the exact campaign that sent them. Without UTMs, most paid, email and social traffic gets lumped into "direct" or "referral" and you lose the data you need to optimize spend.

How to use it

  • Paste your destination URL.
  • Set source (where the link lives), medium (the channel type) and a campaign name.
  • Copy the generated URL and use it in your ad, email or social post.

Everything runs in your browser — nothing is stored or sent to a server.

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Frequently asked questions

Are utm_term and utm_content required?

No. Only source, medium and campaign are recommended. Term and content are optional and mainly used for paid search and A/B testing.

Does this tool store my URLs?

No. The UTM builder runs entirely client-side in your browser; no data is uploaded.

Why are my backlinks still not indexed?

UTM tracking is separate from indexing. If Google hasn't crawled your link yet, it passes no value — you can force-index it with BacklinkIndex in about 3 minutes.

Should I use uppercase in UTM values?

Keep them lowercase and consistent. Analytics treats Email and email as two different mediums, splitting your reports.

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