What is schema markup?
Schema markup (structured data) is code in JSON-LD format that tells search engines what your content means — that this is an article, that is an FAQ, this is your organization. Google uses it to power rich results like FAQ accordions, breadcrumbs and knowledge panels, which can lift click-through rate.
How to use the generated markup
- Pick a type and fill in the fields.
- Copy the JSON-LD block.
- Paste it inside the
<head>of the matching page. - Validate with Google's Rich Results Test.